WLIH/The Swap
Recipe No.1 · The Swap

Stop paying
for what AI
does better.

There's a stack of subscriptions quietly draining your business every month. Most of them, one AI tool now does better, if you have the right words to ask. Every card below comes with a prompt that actually works. Tick what you cut and watch what you keep.

You're cutting
$0
a month
per year$0

These aren't toy prompts. They set the role, take your real details, and tell the AI exactly what to hand back. Copy one, fill in the pink parts, paste it into Claude, and you get work you'd have paid for. The recipe cost you nine dollars.

Do this first
Teach it your voice (once)

The reason AI writing sounds like a robot is nobody taught it to sound like them. Run this one time. Keep what it gives you. Paste it at the top of any chat and everything after sounds like you.

The voice primer
You're going to help me run my business, so first learn my voice.

Who I am: I'm [NAME], and I help [WHO] with [WHAT].
Here are a few things I've written that sound like me: [PASTE 2-3 captions,
texts, or emails].
The feeling I want my words to give: [warm / direct / funny / calm].
Words or phrases I'd never use: [LIST].

Now do three things:
1. Write me a short "Brand Voice Profile": my tone, sentence rhythm, the words
   I reach for, the ones I avoid, and how I open and close.
2. Format it so I can copy it and paste it back at the start of any future chat.
3. From now on, write everything in this voice unless I tell you otherwise.

Save that profile somewhere easy. It's the thing that makes every prompt below sound like a person, not a template.

The swap list
Start here
Instead of Squarespace / Wix
A website builder
$29
/mo

The swap: A monthly builder fee, forever, for one page you barely change. Have the AI write the page and host it free instead. This prompt gives you a real, designed site, not a blank template to fight with.

Paste into Claude
Act as a web designer and copywriter. Build me a complete one-page
website as a single HTML file I can publish today.

My business: I'm [NAME], I help [WHO] with [WHAT].
What I want a visitor to do: [buy X / join my list / message me].
Three reasons to choose me: [1], [2], [3].
A real result or testimonial (or write "none yet"): [PASTE].
Vibe: [warm and intimate / bold and modern / clean and minimal].
Colors: dark background with [COLOR] accents. Premium and uncluttered.

Include: a hero with a headline that hooks plus one clear button, a short
about section in my voice, the three reasons, one line of proof, an FAQ with
3 questions, and a footer with my [email / Instagram]. Make it mobile-friendly
with nice web fonts. Give me the full file, then walk me through hosting it free.
Best value
Instead of Jasper / Copy.ai
A copywriter tool
$49
/mo

The swap: Those tools charge you monthly to put a pretty box around the same AI you can talk to directly. With your voice profile loaded, this writes captions, emails, and sales pages that sound like you and actually convert.

Paste into Claude (after your voice profile)
Using my Brand Voice Profile above, write me [captions / a sales page /
an email] about [TOPIC].

The one thing I want the reader to feel or do: [GOAL].
What they're struggling with right now: [PAIN].

Give me 3 versions with different angles: one story-led, one direct,
one curiosity-led. Each needs a first line that stops the scroll.
No clichés, no hype, no emojis unless one truly earns its place.
At the end, tell me which version you'd bet on and why.
Instead of a content planner
A month of content, from your own words
$29
/mo

The swap: You don't need AI to invent content out of thin air. You need it to take something you already made, a long caption, a podcast, a voice memo, a client call, and turn it into a month of posts in every format. Your ideas, multiplied.

Paste into Claude (with your material)
I'm giving you something I already made. Turn it into a month of content.

My source material (a long caption / podcast transcript / voice-memo notes /
a blog post): [PASTE IT ALL].

Then do this:
1. Pull the 8 strongest ideas or quotes hiding in here.
2. Build a 4-week calendar: 3 posts a week, each with a format (carousel,
   reel, story, single image) and a one-line hook.
3. Write week one out in full, in my brand voice.
4. For each reel, give me a 3-line script and an on-screen text idea.

Keep it all sounding like me. No filler, no repeats, nothing generic.
Instead of Otter / Fireflies
Notes, transcripts & follow-ups
$25
/mo

The swap: A transcript on its own is just a wall of text. This turns a messy recording or your scribbled notes into the things you actually need: the summary, who owes what, the follow-up email already written, and even a post hiding inside it.

Paste into Claude (with your notes)
Here are my rough notes / a transcript from [a client call / my voice memo /
a meeting]: [PASTE].

Give me back, clearly labeled:
1. A 5-line summary of what was said.
2. Every decision made, and every action item with who owns it.
3. A warm, professional follow-up email I can send right now, in my voice.
4. Anything promised or with a deadline, pulled into a short list.
5. One content idea hiding in here I could post about, with no names or
   private details.

Flag anything important I might have missed.
Instead of a freelance email copywriter
Email sequences that sell
$39
/mo

The swap: Welcome emails, nurture, a launch sequence. The stuff people pay a copywriter hundreds for. This writes the whole sequence with subject lines, in your voice, building trust before it ever asks for the sale.

Paste into Claude (after your voice profile)
Using my Brand Voice Profile, write me a [welcome / nurture / launch]
email sequence.

My offer: [WHAT IT IS, and the price].
Who it's for: [WHO], and what they're struggling with: [PAIN].
How many emails: [3-5]. The action I want by the end: [buy / book / reply].

For each email give me: a subject line plus one alternative, a preview line,
and the body. Make email one warm and human, not salesy, earn trust first.
Short paragraphs, one clear button each. End the series with a real reason
to act now that isn't fake urgency.
Instead of a templates membership
Proposals & client docs
$16
/mo

The swap: Stop renting other people's fill-in-the-blank templates. This drafts the exact proposal, welcome packet, or service outline for your offer, structured and ready to edit.

Paste into Claude
Draft me a clean, professional [proposal / welcome packet / service outline]
for my business.

I offer: [SERVICE]. I charge: [PRICE / how you bill].
Deliverables: [LIST]. Timeline: [ROUGH].

Give me a structured document with sections and placeholder text I can edit:
overview, what's included, what's not, the steps we'll take, payment terms,
and a clear next step. Keep my voice warm but clear.
Mark anything legal so I know to have a lawyer check it before I send.
Instead of a strategy session
Positioning & research
$45
/mo

The swap: The clarity you'd pay a consultant for. How to position your offer so you stop competing on price, the exact words your buyer uses, and the objections you'll hear with answers ready.

Paste into Claude
Act as a sharp, honest business strategist. Help me position my offer.

My business: [WHAT YOU DO, WHO FOR]. My price: [PRICE].
My competitors or alternatives: [LIST, or "not sure"].

Give me:
1. Three ways to position this so it doesn't compete on price.
2. The exact words my ideal client uses for this problem, so I can mirror them.
3. The three objections I'll hear most, each with a one-line answer.
4. One change to my offer that would make it an easier yes.
Be specific to my business. No generic advice.
Instead of hiring out the small jobs
Your by-the-hour admin
$150
/mo

The swap: The inbox replies, the formatting, the "can you just clean this up," the quick research. The little jobs you pay by the hour. Hand them over with one repeatable prompt.

Paste into Claude
Be my assistant for this task: [PASTE THE THING, e.g. "reply to this client
email," "format these notes," "summarize this doc," "draft this caption"].

Do it fully, in my brand voice. If anything's unclear or missing, ask me
before you guess. When you're done, give me the finished thing ready to use,
plus one suggestion to make it better.
Your nine-dollar receipt ✨
$0
a month, back in your business
That's $0 a year. The recipe that found it cost you $9. Keep going, there's a whole cookbook of these.
WLIH · @itsreallynotsohard · spend it on something better