WLIH/The Funnel
Recipe No.5 · The Funnel

Make it sell
while you sleep.

A funnel is just this: someone grabs a free thing, you stay in touch, and the offer sells itself over a few days. Build it once. It runs forever.

Free thingTheir emailA few emailsThe sale
0 of 6 done
The funnel build
1~15 minThe freebie

A small free thing worth handing over an email for. A checklist, a guide, a swipe file. It should solve one specific problem fast.

Paste into Claude
Help me make a freebie that attracts the right person for my offer.
I help [WHO] with [WHAT], and I sell [OFFER].

Suggest 5 freebie ideas (checklist, guide, template, swipe file) that solve
one quick problem and naturally lead to my offer. Pick the strongest, then
write the whole thing for me, ready to use.
2~10 minThe signup

A simple page that hands over the freebie in exchange for an email. The AI builds it and connects to your email tool.

Paste into Claude
Build me a simple signup page as a single HTML file: a headline about my
freebie [NAME], one line on what they get, and an email box with a button
that says "Send it to me." Dark, premium, [COLOR] accent.
Then tell me, in plain steps, how to connect the email box to a free
tool so addresses land in one place and the freebie sends automatically.
3~15 minThe welcome sequence

Four emails that go out automatically after someone signs up. They get to know you, then the offer comes up naturally.

Paste into Claude (after your voice profile)
Using my Brand Voice Profile, write a 4-email welcome sequence for new
subscribers who grabbed my freebie [NAME]. I sell [OFFER, price].

Email 1: deliver the freebie, warm hello. Email 2: a useful tip plus my
story. Email 3: introduce the offer through a win it creates. Email 4: a
gentle invitation with a real reason to act. Subject lines, preview lines,
short bodies, one button each.
4~10 minThe hand-off to the offer

The moment the free thing points at the paid thing, without feeling like a bait and switch. Get the bridge right.

Paste into Claude
My freebie is [NAME] and my paid offer is [OFFER]. Write me the bridge:
the few lines that connect the free win to the paid next step, so it feels
like the obvious thing to do next, not a sales pitch. Give me a version
for the email and a shorter one for the freebie's last page.
5~10 minConnect it

Wire the pieces together so it runs without you. Email tool holds the list and sends the sequence, your store takes the money.

  • Free email tool holds the list and sends the welcome sequence on a timer.
  • Your Payhip link is the button in email three.
Confused by any setup screen: screenshot it, paste to Claude, ask. It walks you through the exact clicks.
6ongoingSend it traffic

Now just point people at the freebie. Pins, posts, a link in bio, or AI-actor ads. Every person who signs up gets walked toward the sale automatically.

🔒
Your win unlocks when all six are done
Build the funnel and the next door opens.
You did it ✨

It sells without you.

Someone signs up, gets to know you, and the offer comes up on its own. You built the machine once. Now it runs while you live your life.

WLIH · @itsreallynotsohard · set it and live