WLIH/The Brand
Recipe No.4 · The Brand

Your brand,
settled tonight.

You've been circling it for months. The name, the colors, the bio you keep rewriting. Tonight you settle all of it in one sitting and stop second-guessing.

★ A name★ A voice★ A look★ A bio
0 of 6 done
The brand sprint
1~10 minThe name

If you have one, skip. If you don't, stop agonizing. Get twenty options, pick the one that makes you feel something.

Paste into Claude
Help me name my business. I help [WHO] with [WHAT]. The feeling I want
the name to give: [bold / warm / clever / calm].

Give me 20 name ideas in a few different directions (a real word, a made-up
word, a short phrase). For my five favorites, check if a matching .com or
Instagram handle is likely free, and tell me which to grab first.
2~10 minThe one-liner

The sentence that tells someone what you do in five seconds. The thing you'll say at parties and put in your bio.

Paste into Claude
Write me a clear one-liner for my business: I help [WHO] do [WHAT] so
they can [THE RESULT THEY ACTUALLY WANT].

Give me 8 versions, from plain and clear to a little bold. No jargon,
no buzzwords. The kind of line a real person says out loud.
3~10 minYour voice

Teach the AI to sound like you, once. Keep what it gives you. It makes every word you ever generate sound like a person.

The voice primer
You're going to help me run my business, so first learn my voice.
Who I am: I help [WHO] with [WHAT]. Here are things I've written that
sound like me: [PASTE 2-3]. The feeling I want: [warm / bold / funny].
Words I'd never use: [LIST].

Write me a short Brand Voice Profile I can paste at the top of any future
chat, and from now on write everything in this voice.
4~10 minYour look

Colors and fonts that feel like you, with the exact hex codes so it's consistent everywhere.

Paste into Claude
Give me a brand colour palette and font pairing for my business.
The feeling: [e.g. warm and premium / bold and playful / calm and clean].
Not corporate, not cheesy.

Give me 5 colours with hex codes (a background, a main text, one accent,
and two supports), a font for headlines and one for body text from Google
Fonts, and one line on when to use each colour.
Want the WLIH look? Dark page, one hot pink accent, sage and cream. The full palette lives in the brand guide.
5~10 minYour bio

The Instagram bio and the longer about, both written in your voice, both done tonight.

Paste into Claude (after your voice profile)
Using my Brand Voice Profile, write me two things:
1. An Instagram bio under 150 characters: who I help, the result, and a
   line that has personality. Add one clear call to action.
2. A short "about" paragraph for my website, warm and human, that makes
   the right person feel seen.
Give me 3 versions of the bio so I can choose.
6~5 minYour tagline

The little line that follows your name. The signature. Pick one and put it everywhere.

Paste into Claude
Give me 10 short taglines for my brand: [NAME], I help [WHO] with [WHAT].
Three to six words each. Some warm, some bold, one a little cheeky.
The kind that sounds good said out loud and looks good under a logo.
🔒
Your win unlocks when all six are done
Settle the brand and the next door opens.
You did it ✨

You have a brand.

A name, a voice, a look, a bio, a line. The thing you circled for months, settled in a sitting. Now go put it on everything.

WLIH · @itsreallynotsohard · it's yours now